I first heard about Rosemark grips from Jim Grundberg at SeeMore. I’ve learned to take Jim’s tips very seriously when it comes to putting. Still, I have to say that my initial response was luke-warm at best. But, then I took a look at the Rosemark website and gradually my interested piqued. Good putting is art and science. Sometimes it can seem as if these qualities are in short supply when it comes to new products. But, when a product finally comes along that works in both realms, at the same time, the results are always exciting for me and for the rest of the market.
Jim was also kind enough to introduce me to Rosemark’s Mark Cokewell. I can’t help myself; I always wonder why someone would get into the golf business, especially these days. Mark Cokewell told me, “I am by profession a pilot. I started in the golf business by entering a contest on the Golf Channel called Fore Inventors Only. I had an idea for a long putter that was a face on design and used a one arm pendulum stroke method. There were no grips available that worked for my putter so I designed one. The shape had to be stable for use one handed either right or left. It had to be 26 inches long so it would reach from the armpit to the palm of players’ hand with a straight arm. And it had to be able to square the putter with one hand / arm. So I started by mapping the hand to see how it would naturally fold around a grip. My putter was called the Krutch because it anchored in your armpit. As it turned out I got quite a positive response to my grip and in 2012 had two players on the Champions Tour sign contracts with me to play my grip. J.L. Lewis and Keith Fergus. At the end of 2012, the USGA proposed ruling out anchoring and that put an end to my putter. In late 2013, I re-tooled to make my grip for standard putters.